Strategy and analysis
We clarify the business need, audience, performance gap and role training should play before deciding what to build.
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Instructional design services
Instructional design built around real performance.
We turn business goals and subject-matter expertise into focused learning strategies, clear course structures, realistic practice and assessments that reflect the work employees actually perform.
- Learning strategy
- Storyboards & scripts
- Assessment design
Strategy, structure and assessment before course production begins.
Why instructional design matters
Good information is not automatically good training.
Information-first courses explain a topic. Performance-first learning prepares people to make decisions, complete tasks and respond properly when the situation matters.
Instructional design closes the gap between knowing something and
being able to use it.
The practical difference
Two ways to approach the same training project
01
Information-first training
The course is primarily organized around what the organization wants to explain.
- Starts with The content currently available
- Learners do Read, watch and remember
- Success means Completing content and recalling facts
02
Performance-first design
The course is organized around what employees need to do in the real situation.
- Starts with The required workplace behaviour
- Learners do Decide, practise and receive feedback
- Success means Applying the learning with confidence
Our approach
Design the learning around performance, then select the content
that supports it.
What we handle
The thinking behind effective training.
Our instructional design services turn business requirements and subject-matter expertise into learning that is structured, relevant and built around real workplace performance.
Flexible involvement
Explore custom eLearning development
Bring us in for instructional design alone, or keep the same senior-led team through course development and LMS-ready delivery.
Learning architecture
We define measurable objectives and organize the right content into a focused course, curriculum or learning pathway.
Storyboards and learning experiences
We plan the scripts, screens, scenarios, practice and feedback that guide both the learner and the development team.
Assessment and evaluation
We design assessments around the intended learning outcomes, not simply whether someone can recall information.
How we work
From business need to approved learning design.
Our instructional design process keeps the project focused before development begins—reducing unnecessary content, unclear reviews and expensive changes later.
Stage one · Diagnose
Understand the performance problem.
We begin with the business need, intended audience and workplace environment. This helps us determine whether training is the right response—and what it must help people do differently.
Stage output
Learning brief
A shared definition of the audience, performance gap, project goals and design constraints.
Stage two · Define
Define what successful performance looks like.
We translate the business goal into observable behaviours and measurable learning objectives, giving every later design decision a clear purpose.
Stage output
Learning objectives
Clear statements describing what learners should understand, decide or perform.
Stage three · Structure
Select the right content and build the learning path.
We separate essential information from supporting detail, then organize it into a sequence that is logical for the learner—not simply the order in which the source material arrived.
Stage output
Course map
An approved structure showing topics, sequence, learning activities and assessment points.
Stage four · Storyboard
Design the complete learner experience.
We document the course content, narration, visual direction, scenarios, practice, feedback and assessments before production begins.
Stage output
Review-ready storyboard
A detailed course blueprint that subject-matter experts and stakeholders can review before development.
Stage five · Validate
Refine the design and prepare it for production.
We consolidate stakeholder feedback, resolve gaps and confirm that the design supports the agreed objectives before handing it off for development—or building it ourselves.
Stage output
Approved design package
A finalized instructional design ready for Storyline, Rise or another production workflow.
Built for collaboration
Turn expert knowledge into effective learning.
We work with your subject-matter experts to identify what matters and shape it into clear, practical learning that stakeholders can confidently review and approve.
- Focused subject-matter expert sessions
- Clear, structured stakeholder reviews
- Senior-led from strategy through development
Already have an internal L&D team?
Discuss your learning challenge
We can support learning strategy, storyboarding or additional design capacity without taking over your process.
What we design
Learning designed for the work people actually do.
We apply instructional design to the decisions, conversations and tasks that matter most—then choose the learning format that best supports them.
Employee onboarding
Build role clarity and confidence with structured onboarding pathways, realistic decisions and guided workplace practice.
Compliance and policy training
Turn requirements into realistic situations so employees understand the rule and how to apply it at work.
Software and process training
Teach workflows through demonstrations, practice and job-relevant scenarios rather than passive feature tours.
Leadership and professional skills
Create meaningful practice around conversations, judgment, coaching, problem-solving and workplace decisions.
Have a different learning challenge? Start with the performance problem—we will help determine what the training should become.
Talk through your projectInstructional design FAQs
Questions before we design anything?
Here are straightforward answers about our instructional design services, deliverables and working process.
Ask us something specificWhat do instructional design services include?
Instructional design can include training needs analysis, measurable learning objectives, content architecture, course storyboards, scripts, scenarios, practice activities, assessment design and stakeholder review support. We can provide the design alone or continue into complete eLearning development.
When should we involve an instructional designer?
Ideally, before visual design or course development begins. Early instructional design is especially valuable when source content is extensive, subject-matter experts disagree about what matters, or the required workplace outcome is not yet clear.
Can you work with our existing content and subject-matter experts?
Yes. We regularly work from presentations, manuals, procedures, recordings, workshops and subject-matter expert knowledge. We identify which information supports the required performance, organize it clearly and flag gaps that need stakeholder input.
Do you provide instructional design only, or development too?
Either. We can deliver an approved design or storyboard for your internal production team, or carry the project through custom eLearning development in Articulate Storyline 360 or Rise 360.
How long does the instructional design process take?
Timing depends on the amount of content, course complexity, subject-matter expert availability and stakeholder review process. After reviewing the source material, we define the project stages, responsibilities and schedule before work begins.
Can you improve an existing course?
Yes. We can review an existing course for content overload, unclear objectives, weak practice, ineffective assessments and structural problems. Depending on what we find, we may recommend focused improvements or a more substantial redesign.
Can accessibility be considered during instructional design?
Yes. Accessibility is most effective when considered before production. We can plan content structure, navigation, interaction alternatives and assessment approaches with WCAG and AODA requirements in mind.
Start with the problem
Let’s design learning people can actually use.
Tell us what needs to change, who needs to learn it and what materials you already have. We will help shape it into a practical instructional design plan.
You do not need a finished brief. Bring us your source materials, deadline, subject-matter experts or simply the learning problem.
Strategy
Training needs analysis
Structure
Course architecture
Design
Storyboards and scenarios
Measurement
Assessments and evaluation